If you want to be remembered as a great player, if you want to leave your mark, you can't just play the game. You have to leave something behind that will last longer than your name.
People want national championship banners. People want to talk about Indiana being competitive. How do we get there? We don't get there with milk and cookies.
I don't think that there's any question that the success of the NBA helped a lot of people recognize just how powerful basketball could be.