Become a culture catalyst. While protecting the company’s heritage, take bold risks that other people only dream about or are too scared to try.
Are you madly in love with your brand? If you are not completely gaga about the company, then why are you there?
Embracing experiences as opportunities allows us to bring fresh perspectives to the party. And that can be incredibly empowering.
Embrace personal culture shifts. Look at every experience as something that happens for you, not to you.
Don’t get stuck in the past. Celebrate the company’s history heritage, but focus primarily on the present and future culture.
Consumers experience and come to know a company’s culture because of the consistent, widely shared, collective behaviors of the internal team.
The desired behaviors will produce the desired culture. Employ the right brand ambassadors and you create a culture that rocks.
Even if your company is experiencing good times now, the business will eventually be at risk if the leadership culture is not strong or aligned.
Whatever your level of leadership, use your influence to move the company from strategy-based to culture-focused.
Bring the thunder. Some situations require extra inspiration and motivation to influence others; during those moments, act with fierce bravado.
