Quotes by Tamsen Webster

Attention is the first step to action.

Story is the map of the maze.

Bring a tool for each task.

You can’t change what people do until you change how they see. To change what people do you have to change how they see.

The best predictor of behavior is belief.

How we see drives what we do.

Action is the proof of understanding.

When you know what someone wants, you know where the story starts.

The narrower your focus, the broader your reach.

Every idea has a story because every idea is a story.

People are generally better persuaded by reasons which have come into their own mind than those from the minds of others.

An idea is an answer.

Ideas are built on stories.

Great ideas aren’t found, they’re built.

Build the story they’ll tell themselves.

Imaginary mills grind no flour

Grasp all, lose all.

It’s easy to walk on water if you know where the rocks are

You can only lean against something strong

It takes two to have an argument

An open door may tempt a saint

The fool wanders, the wise man travels

Change is sustained action

Make your ideas irresistible.

What’s learned lasts.

When you find the story of an idea, you also build the case for it.

A story is an argument for an idea.

Paint the picture of what’s possible.

We’re not rational, we’re rationalizing.

Details make the conceptual concrete.

One big question deserves one big answer.

Agency is everything.

Less choice leads to more action.

Pain is the enemy of long-term change.

Engineer a moment of truth.

Change comes from choice; choice comes from conflict.

When the music changes, so does the dance