“ Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does. “
Quotes by Steuart Henderson Britt
Introducing Steuart Henderson Britt
Steuart Henderson Britt, a pioneering author and psychologist who revolutionized marketing and consumer behavior studies. Born in 1907, Britt blended psychology with advertising, authoring influential books like Psychological Principles of Marketing and Consumer Behavior and Marketing Management and Administrative Action. A professor at Northwestern University and co-founder of Britt and Frerichs marketing research firm, his career spanned academia, publishing, and industry. Dive into Britt’s biography, his notable publications, and his lasting impact on marketing thought leadership.
