“ Gratitude can change everything. “
Quotes by Jamie Kern Lima
Introducing Jamie Kern Lima
Jamie Kern Lima is an American entrepreneur, author, and philanthropist, best known as the founder of IT Cosmetics, a beauty brand that she sold to L'Oréal for $1.2 billion in 2016. She launched IT Cosmetics in 2008, driven by her personal struggles with rosacea and her desire to create makeup products that would provide real skin confidence to people of all skin types. As a former television news anchor, she pivoted into the beauty industry, utilizing her skills in communication to build a successful brand that emphasizes inclusivity and empowerment. Kern Lima’s journey to success was challenging; she faced rejections from top beauty retailers before IT Cosmetics became a global phenomenon. In her bestselling memoir, Believe It: How to Go from Underestimated to Unstoppable, Kern Lima shares her inspiring story, offering lessons in resilience, perseverance, and the importance of trusting one’s instincts. Her success has positioned her as a role model in both the entrepreneurial and beauty worlds.